In this episode of the podcast, I talk with Neil Henderson, a corporate communications director, whose earlier career was in broadcast journalism for the major TV networks.
⭐️ The assumptions journalists make about PRs and vice versa
⭐️ Is there such a thing as bad publicity? (See the European Super League fiasco)
⭐️ How PRs can keep up with the changing media landscape
⭐️ Why you should always check if the talent you’ve booked has vertigo.